Assessment item 4
Evaluating marketing strategy and recommendations
Length: 3000 words
The final stage of the marketing audit is for you to evaluate how well the marketing mix of the organisation is performing for your chosen organisation. NB: as before, if you have a large range of product offerings, it is a good idea to focus on just one. Incorporating theoretical concepts into your discussion from chapters 7-14 and with the use of other theoretical sources and secondary research, please discuss the following:
- Outline and describe the 8 marketing mix concepts theoretically and apply the components to one of your products offerings. As part of your application be sure to explain and evaluate all of the 8ps’ of marketing (product, prices, promotion, distribution, partnerships, people, processes and physical evidence).
- Given your evaluation of your overall marketing strategies, the competition and broader contemporary issues facing marketers today, provide recommendations for your organization. Your recommendations should focus on each of the 8ps and illustrate how contemporary issues may impact on your organization and its marketing strategy.
For example, for this report, contemporary issues may include, but are not limited to, Corporate Social Responsibility, social media interactions, advances in technology, ethical concerns, environmental concerns and globalization etc.
Report format should be used for Assessment 4.
You need to include an executive summary for the third assessment, table of contents etc
Use an abbreviation of the questions as your section headings and sub- sections for each of the 8ps of marketing and each contemporary issue you are addressing in your report
Referencing should use APA 6th edition
Tip- remember your word count- you will not be able to discuss everything, so choose the most relevant issues given your organization- be sure to justify your choice as part of your argument.