This chapter demonstrates how we gather and process the information around us through our senses, and how our culture, previous experiences, and interests influence our perceptions. Answer these two questions…

1. Presume that you are preparing to study for the Midterm exam in this course. You were informed that the exam will contain items that are all multiple-choice format. Specify, in your own unique way, how you would enhance each of the following:

(a) Encoding (process of linking new and old information together and turning that information into lasting memories)

(b) Storage (maintaining memories over time)

(c) Retrieval (bringing memories to mind)

2. On pages 243 – 257, discusses the topic of “Memory Failures: The Seven Sins of Memory”. These are as follows — transience, absentmindedness, blocking, memory misattribution, suggestibility, bias, and persistence. Pick one of these and give your own unique example for it.

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