Individual Project:

Each student has to hand in an Individual Project. Taking “one” large company which focuses its strategy on consumer products (i.e.: Procter & Gamble, Unilever, LÓreal, Nivea, Carrefour, Pizza Hut, L´Occitane en Provence -YUM! Group-, Zara – Inditex Group-, etc.), the student will have to analyze the international marketing strategy the company uses when adjusting its products or services to the different international markets where it operates. It is important to focus on the Marketing Mix and Extended/Service Marketing Mix Concept (4Ps + the 3th P). Minimum requirements: the paper must be at least 10 pages long and (minimum of 2000 words.) – double space excluding references, index, appendixes, and cover page -. Those sections must be included but do not count as project pages. It is advisable to have some Power Point slides ready at the time of presenting the project in class. Diagrams, flow charts, or exhibits are required as they will make for a better product. Academic format: double spaced, 12 pt. Font, Times New Roman References: 3 = academic or respected business publications (no web references). Citation: APA style Title page: title of essay question, name of student and date. Format: introduction, main part and conclusion. Content: discussion of the business issues surrounding the topic, personal position and recommendations.

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